Spiegel has a “stretch goal” to become profitable in 2019. Snap not only faces a challenge in trying to grow users, but also to prove that it can get anywhere near being profitable after a history of pretty steep losses. Snap is looking for new ways to attract users and boost brand awareness and engagement.
Instagram’s version of Stories recently hit 500 million daily users compared to Snapchat’s 186 million total daily users. Snap is dealing with stagnant user growth and heightened competition from Instagram, which has been successful in mimicking some of Snapchat’s most popular features. Snapchat ramps up advertising and vows to be better at privacy than Facebook Photo credit should read: Kirsty O'Connor/PA Wire URN:42141783 (Press Association via AP Images) Kirsty O'Connor/AP The platform has promised news on its AR platform and camera tools, as well as its Discover section that hosts videos and news from official publishers. The social media app is expected to reveal a number of new user features around augmented reality (AR) and gaming at a rare live event on Thursday. File photo dated 03/03/17 of the Snapchat app on a mobile phone. “So for Snapchat to extend stories outside of its app’s walls makes it easier for people to engage with it even when they aren’t on Snapchat.” “Stories are an engaging way to experience content and to gain a closer, more authentic connection with the person or entity behind that content,” said Debra Aho Williamson, principal analyst at eMarketer. The move could encourage more users to post Stories, or sign up for the Snapchat app. This means Snapchat users will be able to post a Story directly to their Tinder profile, starting this summer. Snap also announced a new feature called App Stories that allows Snapchat users to post videos and photos that disappear after 24 hours to other sites and apps for the first time. But Snap claims the tool won’t compromise user privacy. It hopes this marks a new era that will allow advertisers to broaden their reach and give Snapįor example, a clothing brand could now use Snap Ads to reach a target demographic outside of Snapchat - a tactic other platforms like Twitter
(SNAP)chat app for the first time with its new Snap (SNAP) announced a way for its own advertisers to reach users outside of the Snap Everything has taken place within the confines of the app, and publishers who want to create content must be vetted and approved by Snap’s team. Snapchat doesn’t have a news feed where users can share outside links or content. The openness mirrored changes happening at his company, which has long been considered a walled garden. Spiegel speaks at the Snap Partner Summit in Los Angeles.
0 kommentar(er)
